Our new business spolight is focused on David Morales this week.

The new salon, which bears his name, recently celebrated its first six months in operation, and all signs are pointing to long-term success for this local business owner.

As an 18-year resident of Lake Highlands, David knew all too well that there was a need for a fresh, new salon in our community.

Together with his two stylists, Jennifer Cox and Meadow Gobert, his book is full and appointments are highly recommended.

"We aren't a walk-in salon," David explained during a recent visit. "Our goal is to develop long-term relationships and deliver the highest quality service to our Lake Highlands clients."

With over two decades of experience, Morales knew exactly what he wanted when it came time to set up his own shop.

The salon, located at the corner of Northwest Highway and Plano Road - just around the corner from Kroger - is a smart, stylish space with a cool edge.

"We demo'd the space ourselves," says David. "When you use your own hands to create, it really becomes like home."

Prior to becoming a small business owner, David was taking care of clients at a Park Cities salon in Preston Center.

"I knew I wanted to be in Lake Highlands," he explains. "I live here, and I want to serve the LH community. I know first hand that Lake Highlands residents need more options in terms of quality retail and service options."

Jennifer and Meadow, the stylists who work with Morales, agreed. They joined him in August and September, respectively.

David shared with me that he needs a new stylist to join the team, based on demand and the number of clients the salon is already serving. "We're booked solid on a regular basis," he says. "But in terms of new stylist, I'm all about finding the right person."

"I'm not going to fill the chair just to fill it. This person has to fit the team, the salon and take care of my Lake Highlands people. I'm not going to have someone messing up LH hair on my watch."

After my appointment, I can personally vouch for the level of service and end result. But, don't take my word for it.

During my recent visit to the salon, I met Janie Fitzgerald, who's been a client of David's for 18 years. She actually lives in Louisana, but that doesn't stop her from getting to Morales for cuts and color.

"I work in Louisiana and the East Texas area," she explained. "So, based on my business appointments, I'm able to plan client trips and include salon appointments in my trip schedule."

You can't ask for a better recommendation than that. Two decades and a devoted client base speak volumes for this stylist - and my cut landed no less that three immediate compliments as soon as I left the salon.

If you're needing a cut, a color, or the latest and greatest hair care products, you'd be doing yourself a favor to stop by and see David, Meadow and Jennifer.

But be sure to bring your calendar and be prepared to wait for that appointment. Remember, good things come to those who wait.

Visit the David Morales Salon at 10677 E. Northwest Hwy., Ste. 440. You can reach them by phone at 214.521.8817 or by email at

One more great option when you Shop Lake Highlands!