Lake Highlands resident Pat Hicks is really into wood.

Not just any wood, but really old wood that likely grew in old growth forests before the white man even arrived in North America.

Through his company, New Life Hardwood Floors, Pat has made it his mission to save this old antique wood, one board at a time.

"Our business is preserving old growth wood," explains Hicks. "We harvest the wood from old buildings all over the country that are set to be demolished."

"The old lumber is then recycled, rather than sent to overburdened landfills, and from it we create new tongue & groove hardwood flooring."

According to Hicks the timing of the economic contraction, which brought a lot of uncertainty into people's lives, coincided with the green movement.

"These uncertain times naturally draw people to reminders of permanence and continuity," says Hicks.

"Recycling sixty to 100 year-old wood from trees that lived for 400 years in virgin forests fits very well with both trends."

"What we are seeing is that conserving and reusing is now cool, especially if the price is competitive," continues Hicks.

"When folks learn about what we're doing, they really get excited about the potential of our product in their homes."

"We've found that when you throw in centuries of history, uniqueness, rarity and irreplaceable quality to the equation, it simply becomes very cool to remodel or build with our product - and it looks incredible as well."

For LH Today's Deal of the Week, New Life Hardwood Floors is offering some of their recently harvested Long Leaf Pine tongue and groove flooring at a deep discount.

New Life Harwood Floors has a total of 5,000 square feet of 6"W x 9/16"TH x 4'-12'L Long Leaf Pine tongue & groove flooring available as a Christmas Promotional Special.

The trees that provided this wood were Old Growth Long Leaf Pine, 200 to 400 years old in 1939.

The flooring created using this material has about the same hardness rating as Red Oak and is regularly used in million dollar homes.

This is not the same pine that you, your parents or grandparents have grown up with and think of as soft pine wood.

Long Leaf Pine was clear cut almost totally out of existence and the trees that were replanted by Depression Era work crews (CCC, WPA etc.) were Short Leaf Pine which grows quicker, is softer wood and are harvested when they are immature.

This is the pine consumers have experienced for the last seventy years.

Once the Long Leaf Pine material is gone, it will no longer be available.

Our Holiday Deal of the Week offers this incredible flooring for just $2.87 a foot! This is about 50% of the normal retail price for this type of material.

Milled into solid wood flooring, its 9/16" thickness allows it to be glued to a slab foundation or nailed to a subfloor.

It is unfinished, new flooring made from wood that was originally used as building material for the Kendall Dormitory at North Texas State University, as it was known then, circa 1939 in Denton, Texas.

This is NOT a pre-finished product. If you need help installing it, New Life Hardwood Floors can provide a quality installer.

Installation is separate and is not included in the price.

To learn more about New Life Hardwood Floors, call Pat Hicks at 214-342-3800.

Just mention the LH Today Deal of the Week article!

Readers can also learn more at http://www.newlifehardwoodfloors.com.